The Who 

The Hundreds is a Los Angeles streetwear staple rooted in California culture, community, and storytelling. A pioneer in building an audience through blogging before social media, the brand grew from an independent label into an internationally recognized name with flagship stores across California and New York. Years later, its iconic Adam Bomb mascot evolved into its own brand, reaching a new generation through Zumiez stores nationwide.

The What

I joined The Hundreds early in its growth as a graphic designer, eventually taking on creative leadership across apparel, accessories, footwear, cut & sew, marketing, and special projects. Working directly with the owner and creative director, I led designers and freelancers while helping shape collections from concept through production. Years later, I returned to help lead the creative direction of Adam Bomb, reintroducing the brand's original design language to a new generation.

The How

Growing alongside a rapidly expanding streetwear brand meant constantly adapting, solving problems, and delivering creative work across multiple categories and demanding timelines. Years later, the challenge shifted to translating the attitude, nostalgia, and visual identity of early The Hundreds into something relevant for a younger audience without losing what made the original designs iconic.

I helped build and execute the brand's creative vision through graphic design, illustration, identity development, collaborations, and seasonal collections. Beyond design, I contributed to team building, freelance direction, trend research, and production workflows to support the brand's growth. For Adam Bomb, I drew from the original visual language and brand history to develop merchandise that balanced nostalgia with contemporary streetwear appeal. 

During my time with The Hundreds, the brand grew into an internationally recognized streetwear name, expanding its retail presence, product categories, and cultural influence. The creative identity we helped establish remained relevant years later, creating the opportunity to return and help shape Adam Bomb for a new generation through national retail distribution at Zumiez.