The Who 

Chinatown Market is a Los Angeles based streetwear and lifestyle brand known for its bold graphics, playful approach to pop culture, and bootleg inspired design. Blending humor, nostalgia, and an insider streetwear mentality, the brand has built a distinct identity through unexpected products and collaborations with major names including Nike, Converse, PUMA, and Crocs.

The What

As a Senior Designer, I worked within a multidisciplinary team of designers, illustrators, and production specialists to develop apparel, accessories, and collaborative collections. The creative process was highly collaborative, with ideas moving between teams to be refined, reworked, and elevated. My role spanned concept development, design refinement, creative presentations, and production coordination, contributing wherever needed to deliver the strongest possible product.

The How

In an oversaturated streetwear market, the challenge was to consistently create products that felt fresh, unexpected, and culturally relevant. As the brand expanded into new categories and audiences, we needed to push creative boundaries without losing the intelligent humor, bootleg aesthetic, and design driven identity that made Chinatown Market stand out.

I contributed to concept development, market research, and creative pitches while helping spearhead licensed projects and collaborative collections. Working across teams, I helped refine designs, solve creative challenges, and coordinate with production to ensure concepts translated into finished products. The focus was on building stronger ideas through collaboration, balancing individual creativity with a shared creative vision.

Through a collaborative, design driven approach, the brand expanded its product offerings, reached new audiences, and supported sales growth while maintaining its distinct creative identity. Even through its evolution from Chinatown Market to Market and back, the brand's playful, unconventional design language remained at the center of its appeal.