The Who 

Foos Gone Wild is a Chicano forward comedy and entertainment brand celebrating Southern California neighborhoods through comedy, characters, music, merchandise, and live events. Now in its eighth year and rapidly growing, it has helped shape how broader audiences see and understand the culture from an authentic inside perspective.

The What

As part of Foos Gone Wild’s small team, I help drive creative direction across brand, merchandise, and marketing. In a fast paced environment where ideas move quickly from concept to market, I lead creative development, solve design and production challenges, and direct designers, freelancers, vendors, and brand partners while remaining hands on throughout the creative process.

The How

The challenge is balancing a fast growing audience’s demand for new merchandise with keeping every product true to the Foos Gone Wild ethos. With limited resources and fast timelines, I’m constantly moving between creative direction, design, production, and vendor management. It’s all about solving problems quickly, keeping deliveries on track, and making sure the work never loses the humor and energy that makes the brand what it is.

I brought more structure to the creative process without slowing it down. Establishing standards, implementing project tracking, expanding our vendor network, and rebuilding relationships with trusted freelance talent to make everything run smoothly. At the same time, I remained hands-on with creative direction and design, creating a more efficient system that could keep pace with the brand’s growth.

The added structure has translated into more consistent creative output, bigger collaborations, and greater opportunities for growth. The brand continues to reach new audiences and expand its presence while staying connected to the core community and culture that built Foos Gone Wild.